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How to 1-Up Your Game and Get Sponsored

Updated: Nov 19, 2020

If you’re interested in seeking sponsorship from your favourite kendama brand, this article is for you.

We all learn the same basic tricks in the beginning, but as you progress and expand your trick library, it becomes very important to develop your own unique style. This will help you stand out from others who are looking to get sponsored as well.

Contrary to popular belief, sponsorship goes well beyond a player’s difficulty/skill level.

Skill vs. Creativity

While difficult kendama tricks do go a long way, creativity has become an increasingly desired trait to have. Beyond the tricks, there are so many other things you can do as well. To name a few:

  • Capture your progression in a unique way

  • Share kendama with someone new

  • Take photos of your favorite setups


A kendama brand might also notice if you’re doing so across multiple mediums/platforms as well. Outside of filming, hosting kendama jams and events is a HUGE one. Creating opportunities for people to connect and for the community to grow will help progress kendama significantly. You can also look into making opportunities to teach and demonstrate kendama at local schools and festivals. 

Sponsorship "is" and "is not”

Sponsorship is:

  • Mutual; You get what you put in.

  • Team Camaraderie; A second family

  • Opportunity to give back; Pass on your love for the game

  • Hard work; There's no taking off the gas as a sponsored player

  • Role model; Represent your brand well, both in skill and also in character.

Sponsorship is not:

  • Free flights around the world

  • Fat royalty checks to live large off of

  • Unlimited free products

  • A “one size fits all” 

  • Something you can get easily or quickly

Bonus “sponsor me taboos”

  • Asking for a sponsorship

  • Being rude/demoralizing to other players

  • Slamming kendamas on the ground after a lace (especially frequently)

  • Showing off chipped kendamas from the brand you’re going for 

  • Not attending/hosting events

  • Not sharing clips (across IG, YT, Tik Tok, Twitter, MySpace, etc.)

  • Negativity/talking bad about kendama


If you are keen on achieving the honour of being sponsored as a Kendama player, focus on standing out. Stand out in character. Stand out in creativity. Stand out by being present in-person and online. And, keep focusing on continuous improvement. Consistency breeds excellence.

Show brands who you are behind the ken! Brands can't sponsor who they don't know, no matter how good your tricks are.

Listen now to Brewview Ep. 4 ft Chad Covington as we talk through how to 1-Up your Game in more detail

Most importantly...

Progressing in kendama and being involved in the community should be the goal first, not sponsorship. Enjoy kendama for yourself and have fun with it--and maybe introduce someone else to it!

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